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The Seven Things Everyone Wants: What Freud and Buddha Understood (and We’re Forgetting) about Online Outreach

With all the shiny technology tools out there, it’s easy to be blinded to the fact that technology is about bonds, not wires. It’s human connections, not electronic ones, that matter. In other words, some very human principles make or break the success of absolutely everything you do online. In this session, two marketing experts – including the progeny of a psychiatrist and a devotee of Buddhist principles – share the seven things everyone wants and show how you can achieve marketing “enlightenment” by tapping into them in all you do online.

Takeaways:

1. What drives online outreach success
2. The seven things everyone wants
3. How to plug into those principles to achieve online success



Planning

Analysis

Session Details:
Track: Communications
Date & Time: Apr 27, 2009 @ 10:30 AM
Level:
Type:
Room: Imperial Ballroom A

Session Speakers:
Mark Rovner
Sea Change Strategies
Mark is well-known speaker, strategist and trouble-maker. Seth Godin calls him a fundraising heretic. Mark has helped establish and guide online communications strategies for some of the country's best known causes, including the Monterey Bay Aquarium and the Sierra Club. He's a Leo, prefers dark chocolate to milk and likes dogs better than cats.
Katya Andresen
ePals
Katya Andresen is Chief Operating Officer of the leading online charitable resource, Network for Good, as well as a speaker, author and blogger about nonprofit marketing, online outreach and social media. In addition, she teaches at American University's Key Certificate Program and serves on the board of NTEN. Katya has trained thousands of causes in effective marketing and media relations, and her marketing materials for non-profits have won national and international awards. She is the author of the book, Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes, which has been translated into four languages. She is also a co-author featured in the book, People to People Fundraising - Social Networking and Web 2.0 for Charities. Fundraising Success Magazine named her Fundraising Professional of the Year in 2007. Before joining Network for Good, she was Senior Vice President of Sutton Group, a marketing and communications firm and a marketing consultant overseas in Ukraine. She also worked for CARE International. Katya traces her passion for good causes to the enormous social need she witnessed as a journalist prior to her work in the non-profit sector. She was a foreign correspondent for Reuters News and Television in Asia and for Associated Press and major US newspapers in Africa.

*Sessions, session content, schedule and speakers are subject to change at any time before the conference.